Paid Media
Meta Ad Creative: Bay Street Lending
A selection of paid advertising creatives developed for Bay Street Lending campaigns.
A comprehensive look at the creative, campaigns, communications, automation, and marketing infrastructure developed by Melleka Marketing.
A selection of paid advertising creatives developed for Bay Street Lending campaigns.
Ad creatives developed for the Bay Street Capital brand.
4 Rounds of Creative Development & Revisions
Each round evolved through collaborative feedback, ensuring the final creative matched Bay Street Lending's vision and goals.
A mosaic showcasing the breadth of paid advertising creative developed across all campaigns.
From newsletters and review requests to lead nurture sequences, a comprehensive email marketing program.
Sent to 21,100 contacts
Sent to 65 contacts to encourage Trustpilot reviews
Sent to 9,094 contacts
Not all campaigns shown may have been scheduled or deployed.
An automated system that nurtures Facebook leads through email and SMS follow-ups.
Visual overview of how Facebook leads connect to the nurture process.
Not all messages shown may have been scheduled or deployed.
The work extended beyond creative production into the underlying marketing systems and infrastructure.
Successfully verified and brought into compliance for messaging.
Purchased a dedicated email domain, set up for marketing, and managed the warm-up process.
These are not isolated deliverables. They form a broader marketing ecosystem designed to drive results at every stage.
From paid media and ongoing social content to email, SMS, lead nurture, video, and marketing infrastructure, Melleka Marketing has developed a connected marketing ecosystem designed to support Bay Street Lending across multiple stages of the customer journey.
Bay Street Lending × Melleka Marketing
~185 Pieces of Social Media Content Created
~185 Pieces of Content, and Counting